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</p> <blockquote> <p> 一、扫描市场竞争环å¢? </p> <p> 品牌是市场竞争的产品。咱们做品牌½{–划榜首步便是要了解你在行业处于什么地位?你的竞争å¯ÒŽ‰‹çš„定位是什么?有哪些首要äñ”品或事务¾l„合。最˜q‘有哪些动作åQŸä½ èƒ½è¾¾åˆ°å“ªä¸ªä½¾|®ï¼Ÿ </p> <p> 二、审计公司品牌资æº? </p> <p> 现有品牌的堆集有哪些åQŸæ¯”方品牌知名度、品牌联惟뀁专利技术、取得荣誉、宣传东è¥Ñ€é¦–要广告、传è¾ùN€”径½{‰ç­‰ã€‚一定要盘点清楚åQŒä¸Žç«žäº‰å¯ÒŽ‰‹çš„相比较åQŒç„¶åŽæ‰è€ƒè™‘在哪斚w¢½Hç ´ã€? </p> <p> 三、设定品牌方é’? </p> <p> 大公司和ž®å…¬å¸åšå“ç‰Œæ–šw’ˆæ˜¯ä¸ä¸€æ ïLš„。大公司可认为品牌åŞ象花几百万广告费或者公å…Þp´¹åQŒä¸­½{‰è§„模公司可能更多地是äؓ了徏途径¾|‘络åQŒè€Œå°å…¬å¸åšå“ç‰Œé¦–要是ä¸ÞZº†ä¿ƒè¿›é”€å”®ï¼Œç”Ÿå­˜ä¸ºæ¦œé¦–要务。所以,你公司做品牌åQŒå“ç‰Œæ–¹é’ˆæ˜¯ä»€ä¹ˆï¼Ÿå“ç‰ŒçŸ¥ååº¦ã€äؓ招商做背书、还是销售的压服东西½{‰ç­‰ã€? </p> <p> 四、规划品牌途径 </p> <p> ä¸ø™¾¾åˆ°å’±ä»¬çš„品牌斚w’ˆåQŒå’±ä»¬åº”该走哪一条èµ\。不同的市场环境åQŒä¸åŒçš„资源状况和不同的品牌斚w’ˆåQŒå†³å®šäº†ä½ çš„品牌途径不一æ øP¼Œä½ çš„品牌途径是品牌驱动,比方专卖店åŞ式;˜q˜æ˜¯é€”径+品牌途径åQŒæ¯”方第三方卖场形式åQ›è¿˜æ˜¯äñ”å“?途径形式åQŒæ¯”方电商åŞ式,½{‰ç­‰½{‰ç­‰ã€? </p> <p> 五、打造品牌资äº? </p> <p> 途径¼‹®å®šä¹‹åŽåQŒé‚£ž®±å¾—按既定战略定位严格执行品牌系列动作,可以有调æ•ß_¼Œä½†å¤§æ–¹å‘不能偏航。通过品牌价值刻甅R€ä¼ è¾¾ã€ä¼ é€’和体会åQŒè®©å“ç‰Œä¸ºæ¶ˆè´¹è€…所了解、了解和偏心。同æ—Óž¼Œå’׃»¬˜q˜è¦è¯•è¯•è§‚察和调研品牌的数据改变åQŒè°ƒæ•´åŠ¨ä½œï¼Œå®Œæˆå“ç‰Œèµ„äñ”增加ã€? 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